Chapter 1 of 6 · Understand

Let’s get the idea out of your head.

It does not need to sound like a pitch. Fragments, doubts, and context are more useful than polish.

Tell us the version you would tell a friend.

What is it, who might want it, and why has it stayed in your head?

Where does this stand today?

This changes how carefully we treat your existing name, audience, and website.

Just an ideaNothing public yet Existing businessNo useful website yet Existing + onlineA site or brand needs work

Who do you picture caring most?

Is place important?

What still feels unresolved?

Choose as many as apply. Uncertainty is useful here.

The actual offer The right audience The company name How it should feel

Chapter 2 of 6 · Shape

Give the idea a sharper edge.

We’ll choose a strong center, then keep the best supporting ingredients from other directions.

What we heard

Complete the first chapter and your working brief will appear here.

Which expression feels closest?

You are choosing a center of gravity, not locking the final business.

A · Focused The clearest promise Lead with one audience, one problem, and one easy next step. B · Human The personal guide Make trust, care, and a distinct point of view the reason to choose you. C · Expandable The bigger platform Start with a focused offer, but frame a world that can grow around it.

Mix in the pieces you want

Take any number. These become ingredients in the final brief.

Personal attentionMake the human relationship visible One simple offerReduce decisions at the start A recurring optionCreate an ongoing reason to return Fewer, deeper clientsFavor attention over volume A sense of placeLet the area become part of the story Teach as you goBuild trust by making things clear

Tighten the primary audience

What should be better afterward?

What shape should the first offer take?

A serviceDone with or for them A productPhysical or digital OngoingMembership or subscription Not yetCarry options forward

Chapter 3 of 6 · Name

Treat the name like a decision, not a trick.

An existing name may hold real value. A new name should carry meaning. We can explore either without pretending an early suggestion is legally cleared.

What is true today?

Keep a nameUse the current name exactly Evolve a nameKeep recognition, improve fit Create a nameExplore from the ground up

Before launch, check again.

Name and domain research can identify obvious conflicts and available web addresses. It is not a trademark opinion or legal clearance, and no domain is reserved in this prototype.

What should someone understand beneath the name?

Chapter 4 of 6 · Brand

Mix a world, not just a logo.

Choose the separate ingredients. The preview lets you feel how voice, color, and visual rhythm work together.

Color atmosphere

EmberGrounded, warm, decisive MossNatural, patient, reassuring OceanClear, capable, composed SunroomBright, open, optimistic

Voice

DirectClear before clever WarmHuman and encouraging PlayfulLight, lively, surprising RefinedQuiet and assured

Visual rhythm

Calm and spaciousFewer things, more room Rich and expressiveMore texture, proof, and detail

Visual ingredients

People at work Close-up details Type-led moments A sense of place

What should this brand never feel like?

Chapter 5 of 6 · Website

Decide what the website needs to do.

Pretty is not the job. Choose the story, evidence, and next step that make the business easier to trust and act on.

The clearest promise at the top of the homepage

We drafted a starting point from your earlier answers. Make it sound more like you.

What is the main next step?

Start a conversationLow-pressure contact Request a quoteDescribe the job first Book a timeChoose an appointment Choose an offerSee products or packages Plan a visitHours and location matter Join the listBuild interest first

Build the first version

Home and contact are included. Add only the pages that help this business now.

HomeThe central story and next stepIncluded AboutYour point of view and reason to trust OffersServices, products, or packages WorkProjects, gallery, or case studies ProcessWhat happens after someone says yes QuestionsRemove friction before contact ContactA clear, protected way to respondIncluded

What proof can the website honestly use?

Real testimonials Previous work or examples A transparent process Relevant experience or credentials None yet—be honest and specific

Anything the website must not do?

Chapter 6 of 6 · Launch

Now—and only now—the practical part.

Your private direction can keep being refined. If you love it enough to publish, this is the proposed ongoing home.

One website · monthly$39 / month

Begins only after you approve publishing.

One approved website, up to ten pages
One customer-owned standard domain up to $25/year, or connect yours
Managed hosting, HTTPS, backups, lead form, and basic analytics
5 GB of assets and 25,000 human visits each month
Unlimited direct edits to structured facts
30 successful Claude-assisted previews each month
Email support with a two-business-day target
No automatic overage charges; site export and domain transfer support on cancellation

Which domain situation fits?

Find my domainOne available standard name I own oneConnect it with verified help Decide laterKeep refining privately

Proposed in-app access

Claude-powered · structured website editor

Isolated

Can update

Pages, copy, styles, images, approved sections, and structured form content for this one website.

Cannot update

Shell commands, a code repository, arbitrary code, domain, DNS, billing, account access, hosting settings, infrastructure, or another customer’s site.

I understand the website editor and administrative controls stay separate.

This is a non-charging prototype.

The button below creates a private summary in this browser. It does not start a plan, collect payment, register a domain, make an account, or publish a website.